Two types of clients come to mind when I think of innovation. One who embraces new innovations with enthusiasm, if often for the wrong reasons. The other is open to it out of necessity, but balks at having to move out of the old into the new. Now there are other types, including those that reject change completely. But that’s a separate discussion. The two mentioned here are quite common and best represent how we work with clients who actually are in the innovation process. Continue reading →