Logo & Identity

A great logo is instantly recognizable and differentiates your firm from your competitors. But a great logo combined with a solid marketing plan, targeted messaging, and business identity can do so much more by conveying credibility, integrity, value, history, quality, experience, or craftsmanship to your target audience.

At Red Thinking, we’ll take you through a logo development process that begins with research then explores form, typography, and color. Throughout the process, you will be an active participant, influencing the course of our creative path. The result will be a trademark that delivers the message you want to say and one worthy of anchoring a world-class brand.

Brand Style Guidelines

When you have a wow logo and effective interactive designs and traditional marketing materials it’s essential to protect the integrity of these images. How you use your logo, where you use it, its size, color and proportions will ensure that your unique look is always represented the way it was designed. The same holds true for your marketing messages, unique company product names, and writing style.   Red Thinking takes branding seriously and we develop brand style guides to help you use your assets to their best advantage.

  • Loudoun Anniversary
  • 925 Furniture
  • Brennan & Waite
  • CARE Awards
  • Balance Interactive
  • Celerity
  • Association of Concrete Pressure Pipe
  • Children’s Science Center
  • Fairfax County Park Foundation
  • Debijo
  • Helios HR
  • Shibboleth
  • InCommon
  • Jwahir Enterprises
  • John Marshall Bank
  • OpenBand
  • Loudoun Water
  • Org Solutions International
  • FirstPlay Sports
  • Patriot Contracting
  • Procentrix
  • Quinn Evans Architects
  • Reston Interfaith
  • Initiative for Public Art — Reston
  • ROI
  • Sphere of Influence
  • Saint Germain Catering
  • Synfusion
  • Success in the City
  • Women’s Leadership Circle
  • Walsh Colucci

Jen and her creative team brought Loudoun Water, formerly Loudoun County Sanitation Authority, into the 21st century with their brand advice, their consulting and their incredible design. Not a week goes by when someone doesn't say "Hey — love your new look!" and it's been "new" for two years now. We're the envy of our industry and we owe it to Jen and her creative team.
Samantha Villegas, former Manager of Communications, Loudoun Water