3 Ways to Improve Your Organic Reach On Facebook
Whether you’re a product owner or a marketer, with over 2 billion monthly active users this social media platform is loved by all.
Why, you ask?
Well, because that’s where most of your customers are spending quite a lot of their time — 35 minutes a day to be precise.
Regardless of the industry you’re in, Facebook has the potential to get you paying customers.
But alas, decline in organic reach on Facebook is not uncommon. We’ve all been there. No one likes it when the graph is heading south.
It could be because of your competitors outsmarting you or Facebook itself has made some algorithm changes that you’re unaware of.
Today, I’ll list 3 ways that will help you improve your organic reach on Facebook and get you much deserved traffic.
1. Identify your audience to curate content
I am not going to bore you with the details about how important content is in this digital era.
What I want you to understand is, Facebook has gotten really smart in the past couple of years. It wants to show the only content that is most engaging and relevant to the users, and drop everything else.
In short, Facebook wants to be for content what Google is for search.
You must spend a lot of time understanding who your audience really is and what kind of content resonates with them the most.
Do they like gifs over images? Spend time producing some super high quality gifs. You’ll be surprised to see how quickly your followers will start appreciating your efforts.
Long-form articles over short form? Give them exactly that.
When your readers like, share or comment on your content, Facebook’s algorithm learns that they and other people like them, want to see more of what you are posting.
While you’re at it might as well give live-streaming a shot. You never know what kind of response you’ll get. It could be game changing.
2. Don’t be afraid of repurposing evergreen content
Posting an article on Facebook doesn’t have to be a one-time thing. If a post performed well in the past, there is a good chance it will be liked and shared again.
There are many ways to repurpose old content. For instance, you could turn old blog posts into a new ebook, infographic or even a podcast.
You may also try reposting evergreen content at intervals. This will help the post reach new audiences and you will continue to drive traffic and engagement.
3. Time your posts like a pro
You’ll find a lot of opinions online about what the best times of the day are to post on Facebook for maximum reach. Some marketers will suggest you to post at off-peak hours, other would tell you to post when most of your followers are online.
The truth is it depends on your audience. Facebook Insights can tell you your best times to post on Facebook. Needless to say, this requires trial and error until you work out the perfect time to engage with your audience.
One strategy I’d allude is to look at hours when your competitors are not posting as much and see how it works out when you post during that time.
Over to you
Do it the right way and Facebook will get you unprecedented organic traffic.
Yes, it’s true that recently Facebook’s organic reach for many businesses is on a decline, but if you optimize user experience and post relevant high quality content, it’s unlikely you’ll go wrong with your Facebook marketing efforts.