5 mistakes to avoid on your homepage

October 3, 2017 • Posted in Digital

You did it. You got a potential customer to visit your website. But don’t get too excited…yet. Now, the real work starts.

A website homepage serves a VERY important role in your customer’s journey. A strategic, well-thought-out homepage will encourage visitors to click and learn more information, contact your team or make a purchase. On the other hand, a sub-par page could make them leave your site with a bad taste in their mouth.

So what mistakes can you avoid when creating the homepage for your website? Here are a few:

Creating confusing navigation. Sometimes, clients try to get creative with what their menu options should say. However, this can backfire if consumers are left confused. Using common menu names like “About Us, Contact Us, Products, Services, etc.” will make it very clear where important information is located on the website.

Adding too much content. You don’t need to say it all on the homepage. The saying, “Less is more” is really applicable here. Having too many words on the page will look and feel overwhelming. Try to keep the content short by only mentioning the most important information you want visitors to know right away. Consumers that are interested in your product or service will click to the applicable pages to find out more information.

Incorporating a self-serving headline. Chances are, the visitors that are coming to your site are not interested in you or your business. Most often, they are coming to your site to solve their problem. Instead of creating a headline that explains why your business is so great, try coming up with a statement that clearly demonstrates how you can help them.

Hiding key information. Put your contact information and/or contact form at the top or sidebar where people will see it. Once consumers visit your homepage, they may want to speak with you or email about a specific question or issue. Don’t make them search for a way to reach out to you directly.

Giving too many options of next steps. A lot of times, businesses and organizations think that they have to give visitors every option to learn more information so that they don’t leave the site feeling like they can’t get what they want. It is not necessary to have a ton of callouts, pop-ups, etc. Pick one call-to-action that you want consumers to focus on and complete.

At the end of the day, it is important to keep your main goal in mind. Creating an effective website homepage will drive consumers to complete the desired behavior you want from them. Whether that is capturing their email address, downloading content, visiting another page on the site for more specific information or getting the visitor to make a phone call – the homepage is the gateway to success.

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