Position Summary:

The Digital Marketing Specialist is a key contributor to Red Thinking’s success, both as a hands-on strategist and a thought leader to internal teams and clients. Responsible for SEO optimizations and results tracking, driving email marketing campaigns, and optimizing digital marketing strategies to achieve exceptional results, as well as enhancing website performance, this role makes expertise visible across the team. The ideal candidate combines deep technical skills with proactive communication, organizational consistency, and a collaborative approach that elevates both client outcomes and team knowledge.

This role requires in-depth knowledge of SEO, email marketing, website best practices, and strong analytical skills with a passion for continuous learning in the ever-evolving digital landscape. The Digital Marketing Specialist has a strong foundation in keyword research, on-page optimization, technical SEO, email campaign strategies and optimal website performance techniques, ensuring that both Red Thinking and its clients maintain a competitive edge online.

The Digital Marketing Specialist works closely with internal teams to align strategies with client goals, provides insights and recommendations that drive visibility and engagement and is proactive in monitoring performance metrics. This individual identifies new opportunities and adapts strategies to maximize impact while supporting the overall growth of Red Thinking and its clients’ digital presence.

Reports to: Director of SEO + Website Services

Summary of Responsibilities:

• SEO Optimizations & Reporting: Executes technical and on-page SEO optimizations, conducts keyword research and performs audits to improve visibility and site health. Develops and implements strategies that align with client goals, tracks KPIs and provides actionable insights to drive measurable growth.
• Email Marketing Strategy & Execution: Manages end-to-end email marketing initiatives, from campaign planning and execution to testing and optimization. Establishes best practices, analyzes performance metrics and refines strategies to maximize engagement and conversions.
• Website Performance & Enhancements: Supports ongoing website updates, optimizations and maintenance across multiple platforms. Monitors site health and performance metrics, collaborates with the web team, ensuring optimal user experience.

Key Responsibilities/Duties (Includes but is not limited to…)

SEO

• Identifies and pursues new SEO opportunities, adapting strategies to client goals.
• Conducts keyword research and implements on-page optimizations, internal linking strategies, and blog enhancements.
• Executes SEO audits to uncover technical issues, crawl errors, and areas for improvement.
• Monitors competitor activity to identify keyword gaps, content opportunities, and backlink strategies.
• Provides SEO guidance to ensure consistent best-practice implementation.
• Stays current with algorithm updates and industry standards.

Email Marketing

• Manages end-to-end email marketing initiatives within Mailchimp, from campaign setup through deployment.
• Applies audience segmentation strategies (tags, groups, custom fields) to deliver targeted and personalized campaigns.
• Builds campaigns and conducts QA/test sends to ensure accuracy, responsiveness, and cross-device rendering.
• Deploys and monitors campaigns, adhering to best practices for deliverability and engagement.
• Implements A/B testing for subject lines, content blocks, and send times.
• Tracks and analyzes performance metrics, applying insights to optimize campaigns.
• Ensures campaigns align with brand guidelines and compliance standards (GDPR, CAN-SPAM).
• Manages Mailchimp account setup, template library creation, and automation framework development to support scalable execution.

Website

• Supports updates to website content, and ensures performance, security and reliability through troubleshooting, monitoring, backups and plugin management.
• Conducts technical website audits to identify issues affecting site speed and overall functionality.
• Monitors and analyzes website performance metrics, applying insights to optimize UX and site effectiveness.
• Ensures website initiatives are aligned with SEO and email campaigns, maintaining consistent branding, integration and maximum digital impact.

Growth Opportunities

• Applies foundational knowledge of HTML, CSS, JavaScript or PHP to support troubleshooting and optimization.
• Contributes to advanced projects such as theme customizations, API integrations, website migrations and domain transfers.

Required Skills and Experience

• 2-3 years of experience supporting SEO, website updates and email marketing initiatives across multiple clients and platforms.
• Strong understanding of SEO best practices, including keyword research, content optimization and technical website improvements.
• Experience updating and maintaining websites across platforms such as WordPress, Shopify, Wix or Squarespace; basic knowledge of HTML, CSS, JavaScript or PHP is a plus, as is familiarity with the Avada theme or similar page builders.
• Proficiency in Mailchimp, with experience in audience segmentation, campaign execution and performance analysis.
• Skilled in monitoring overall digital performance using tools like Google Analytics, Google Search Console, Google Tag Manager, SEMrush, or other analytics platforms.
• Familiarity with pixel installation and Google Tag Manager to support tracking and performance measurement.
• Ability to identify and propose recommendations to enhance email marketing campaigns, search visibility and overall site performance. .
• Excellent written and verbal communication skills, with the ability to explain technical concepts clearly to internal teams and clients.
• Strong analytical and problem-solving skills, capable of interpreting performance data and applying insights to optimize digital marketing initiatives.
• Highly organized, detail-oriented and able to manage multiple tasks and projects effectively.

About You

• You’re a detail-oriented problem solver who takes pride in delivering high-quality work across SEO, website and email marketing initiatives.
• You thrive in fast-paced environments, managing multiple projects while meeting deadlines consistently.
• You approach challenges with a proactive, solutions-focused mindset, balancing creative thinking with practical execution.
• You have a bias for action, ready to support digital initiatives and ensure tasks are completed efficiently and accurately.
• You are adaptable, optimistic and able to pivot quickly when priorities shift.
• Creative, innovative and intellectually curious, you are comfortable working independently while knowing when to collaborate with others.
• Analytical and strategic, you enjoy interpreting performance data, researching trends and communicating insights clearly to internal teams and clients.
• You possess excellent communication and interpersonal skills, able to work effectively with colleagues at all levels.
• You are driven to achieve results, execute projects on time and consistently exceed expectations for both internal teams and clients.