Social Media Coordinator + Content Editor

Nicole McCrimmon

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Nicole joined Red Thinking coming off the heels of entrepreneurship where she owned and managed her own businesses for several years. She has a deep passion for equitable communication and finding unique ways to reach various audiences. This, of course, comes in handy when executing social media content and growth strategies on behalf of our clients.

Nicole is an avid learner and is driven by her passion for social justice. Her love for understanding what makes a particular audience tick, engage, and ultimately buy helps make her an incredibly talented social media coordinator. 

When she’s not following the heels of the algorithm, Nicole loves spending her free time with her husband, Daniel, and their three kids, Dawson, Dash, and Nori. They can usually be found snuggling on the couch for a family movie night, getting way too competitive for game nights, or on the soccer and baseball fields during the sports season.

Get to know


  • Would You Rather Go 30 Days Without Your Phone Or Your Entire Life Without Dessert?

    Definitely my entire life without dessert

  • What Cheesy Song Do You Have Memorized?

    3LW’s entire first album and I will find a fake microphone and put on a show in a hot second if I hear it

  • What Is Something You Hate, But You Wished You Loved?


  • What energizes you outside of work?

    Definitely my family. They keep me busy!

  • What’s your most used emoji?

    ? (I use this as a side eye more often than any other emoji according to my phone)


Favorite Books

Favorite TV Shows

  • Black Power by Kwame Ture & Charles V. Hamilton
  • Sula by Toni Morrison
  • Where the Crawdads Sing by Delia Owens
  • Atomic Habits by James Clear
  • Abbott Elementary
  • Snowfall
  • Atlanta
  • Law & Order SVU
  • The Wire
  • The Handmaid’s Tale

If you choose to run after happiness, you’ll never reach the finish line. Instead, find reasons to be happy every day.


Our Team.