How to Get The Most Out of Your Instagram Marketing in 2017
If you think Instagram is not for your business, think again.
Gone are the days when Instagram was used for selfies and food pictures.
With over 600 million engaged users sharing nearly 100 million photos and videos with their friends and followers every single day, it is safe to say Instagram has taken the world by storm.
It now has 1 million monthly active advertisers. It’s likely your competitors are already taking advantage of the platform.
A study conducted by BI Intelligence found that the largest percentage of Instagram users fall into the 18-34 year old zone. The app has more urban, youthful women.
If that isn’t your demographic there is no reason for you to dismiss the social network as a useless opportunity. There is a good chance more and more adults over 34 will be hopping on Instagram because that’s exactly what happened to Facebook.
It is clear that Facebook wants to crush Snapchat. In 2017 we saw video and story options being added to Instagram. Just last week, Instagram stories turned one year old and surpassed Snapchat in daily use.
In this article we discuss the top ways you can use to make the most out of Instagram marketing in 2017.
Instagram is all about hashtags and building a community around them. 2017 is no different when it comes to hashtags. This strategy can also be leveraged across other social networks like Twitter and Pinterest, but it’s particularly effective on Instagram.
Instagram feeds change quickly. Your content gets buried quickly. Hashtags help you reach new segment of audiences that search for new content using hashtags.
Make sure to not go overboard with hashtags. Engagement has been shown to go down on posts with more than 5 hashtags.
The idea is to come up with a hashtag that closely resonates with your brand. For instance, Kitkat uses the tag #haveabreak.
Once you have a customized hashtag, select around five hashtags to complement your post. Nike always impresses me with their innovative hashtags and captivating photos.
User Generated Content (UGC)
User Generated Content is arguably the best way to gain customer loyalty, and it’s free word-of-mouth marketing. In 2017, user-generated content is getting more common and even small brands are able to make good use of UGC.
You must not directly ask your followers to post a picture or video. Your strategy should be to gently nudge your customers towards creating content (with your product in it).
According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands, while other studies show consumers trust user generated content more than all other forms of media.
When I think of UGC, the only brand that comes to my mind is GoPro. Their audience enthusiastically take it upon themselves to do the promotion for the brand. This gives them unprecedented amount of Engagement and Customer Loyalty.
Everyday people post images and videos with #gopro hashtag.
Organize a giveaway
Giveaways usually get more eyeballs than you expect. Instagram giveaways are a perfect blend of user-generated content and marketing.
For instance, you could ask your followers to upload a picture with your product(s) and a customized hashtag. You could then select one or many lucky winners and give them something special.
Dollar Shave Club does exactly that and gives out free T-shirts!