Senior Social Media + Paid Digital Specialist

Position Summary: 

The Red Thinking Senior Social Media + Paid Digital Specialist is a strategically-minded individual who will work directly with the organic social and paid digital teams to develop and implement all initiatives, including but not limited to: organic social media content curation, paid social, paid audio advertising, Google Display, PPC, strategy development, overall analytics/reporting and more. This includes organic social media writing when necessary, and overseeing other content writers for assigned clients. The Senior Social Media + Paid Digital Specialist works closely with the Vice President on all digital strategic efforts and plans; from conceptualization, to development, execution and evaluation on a regular basis of all strategies in motion for our clients. They also collaborate constantly with the Senior Website + SEO Specialist to ensure that any necessary overlap for all social media and paid accounts is happening in a strategic and thoughtful manner. 

A top-notch Senior Social Media + Paid Digital Specialist should know how to promote a brand based on the latest digital tools, trends, as well as what would suit the atmosphere of the brand and its industry.

Key Responsibilities:
  • Play the lead on the development, delivery, and execution of organic social media + paid digital marketing and/or communication campaigns.
  • Ensure overall quality control across all organic social media + paid digital campaigns, some in which you play the lead. Others in which you oversee the strategy and manage the execution with a team in place. 
  • Oversee timeliness, accuracy of deliverables, and keep a strong pulse on budgets (scope vs. actuals).
  • Work closely with the Vice President and Paid Search & Digital Strategist to design and implement paid test plans (A/B and multivariate) to optimize user experience and engagement.
  • Collaborate with stakeholders including designers, developers, account executives, and content writers to thoughtfully execute digital marketing efforts on behalf of clients.
  • Maintain detailed channel documentation including processes, project requirements, campaign calendars, and forms that are utilized for day-to-day campaign management as well as audit exercises.
  • Continuously explore opportunities to improve processes and controls to ensure adherence to all relevant Red Thinking client business practices and policies, mitigating potential pitfalls.
  • Oversee organic social + paid digital client monthly performance reports; working with the digital team to identify trends and opportunities for growth.
  • Expert ability to synthesize and interpret data and translate into actionable data-backed recommendations that demonstrate a deep understanding of the brands’ goals, target audiences, category trends/opportunities, and industry pressures/threats.
  • Senior level knowledge of best practices, as well as foundational strategic frameworks such as purchase funnel, feasibility matrices, tracking and reporting.
  • Participate in and lead internal and client-facing presentations, meetings, and ideation sessions.
  • Collaborate with leadership regularly to ensure we always have our best foot forward for clients. Deliver what we promise & then some. 
  • Conduct social listening to inform strategy.
  • Step in as overflow writing support, when select organic social media content calendars need additional thinking, and/or doing.
  • Support the President and/or Vice President on new business digital opportunities
  • Provide guidance and mentorship to the digital team.
  • Coach team of content writers and strategists to promote a cohesive execution of marketing across multiple digital channels/verticals, on behalf of a broad range of industries and client expectations.
  • 3-5 years of experience in aforementioned areas described in key responsibilities.
  • 2-3 references that can speak to your experience across organic, paid and other key digital channel strategies and execution.
  • Social media content writing example(s) and why behind the specific messaging (goals/ROI)
  • Advanced understanding of how users interact with digital media, as well as online and mobile user behavior. 
Key Red Thinker Attributes and Skills To Succeed & Grow:
  • You have at least 2 years of hands-on experience writing content and managing a company/brand’s social media account(s) and have reported on said platform’s performance. 
  • You are an ambitious self-starter. You show resourcefulness, initiative and an ability to multitask, prioritize, and problem solve. (We DO NOT micromanage.)
  • You can assess how to best support your fellow Red Thinkers and set them up for success in addition to customizing your service approach to the needs of specific clients. 
  • You have a strong bias for action. We’re a hands-on team that focuses just as much on executing innovative strategies as we are rolling up our sleeves to get the work done.
  • You are intellectually curious, comfortable working independently, and a ruthless prioritizer. You ask thoughtful questions and approach challenges with a solutions-oriented attitude. 
  • You have excellent communication and interpersonal skills with the ability to interact with different levels of management and different personalities. You are open and honest in all of your interactions.
  • You have excellent written and grammar skills with attention to detail.
  • You are able to execute and complete projects on a deadline.
  • You are comfortable presenting, as well as the ability to facilitate communication and share results; providing recommendations to stakeholders.
  • You have the proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
  • You’re comfortable working with ambiguity and evolving priorities in a fast-paced environment.
  • You have strong project management and organizational skills with hands-on experience coordinating across multiple projects to meet timelines.
  • You value diversity, team culture, and collaboration in a remote environment.
Meet Red Thinking

Red Thinking is a Brand Strategy, Design & Digital Marketing agency based in the D.C. Metro area. Since inception, our firm has been virtual for a number of reasons: 1) wider net of talent with no commute to a main office, 2) ability to work from your most creative space, not a cube where creativity and thinking can be sometimes limited or interrupted, 3) No meetings “about” meetings. Meetings are for collaboration, strategy, kick-offs, client interaction and internal pow-wows and 4) It’s quite doable AND allows more work/life balance! 

Smart organizations hire us to help them stand out. Our ideas are purposefully big, bold and bright — and are often executed in unexpected ways. The result is head-turning design, digital, and strategy.

While we are fully remote, the person filling this role should be based in either Maryland, Northern Virginia or Washington, D.C. In-person meetings are back by popular demand, and we love it!

Are you ready to THINK RED? Email with your resume and salary range/requirements to be considered. At the very least, a salary “range” is mandatory when submitting your resume.