Senior Social Media + Paid Digital Specialist

Position Summary:

The Red Thinking Senior Social Media + Paid Digital Specialist is a strategically-minded individual who will work directly with the organic social and paid digital teams to develop and implement all initiatives, including but not limited to: organic social media content curation, paid social, paid audio advertising, Google Display, PPC, strategy development, overall analytics/reporting and more. This includes organic social media writing when necessary, and overseeing other content writers for assigned clients. The Senior Social Media + Paid Digital Specialist works closely with the Vice President on all digital strategic efforts and plans; from conceptualization, to development, execution and evaluation on a regular basis of all strategies in motion for our clients. They also collaborate constantly with the Senior Website + SEO Specialist to ensure that any necessary overlap for all social media and paid accounts is happening in a strategic and thoughtful manner.

A top-notch Senior Social Media + Paid Digital Specialist should know how to promote a brand based on the latest digital tools, trends, as well as what would suit the atmosphere of the brand and its industry.

Key Responsibilities:

Play the lead on the development, delivery, and execution of organic social media + paid digital marketing and/or communication campaigns.
Ensure overall quality control across all organic social media + paid digital campaigns, some in which you play the lead. Others in which you oversee the strategy and manage the execution with a team in place.
Oversee timeliness, accuracy of deliverables, and keep a strong pulse on budgets (scope vs. actuals).
Work closely with the Vice President and Paid Search & Digital Strategist to design and implement paid test plans (A/B and multivariate) to optimize user experience and engagement.
Collaborate with stakeholders including designers, developers, account executives, and content writers to thoughtfully execute digital marketing efforts on behalf of clients.
Maintain detailed channel documentation including processes, project requirements, campaign calendars, and forms that are utilized for day-to-day campaign management as well as audit exercises.
Continuously explore opportunities to improve processes and controls to ensure adherence to all relevant Red Thinking client business practices and policies, mitigating potential pitfalls.
Oversee organic social + paid digital client monthly performance reports; working with the digital team to identify trends and opportunities for growth.
Expert ability to synthesize and interpret data and translate into actionable data-backed recommendations that demonstrate a deep understanding of the brands’ goals, target audiences, category trends/opportunities, and industry pressures/threats.
Senior level knowledge of best practices, as well as foundational strategic frameworks such as purchase funnel, feasibility matrices, tracking and reporting.
Participate in and lead internal and client-facing presentations, meetings, and ideation sessions.
Collaborate with leadership regularly to ensure we always have our best foot forward for clients. Deliver what we promise & then some.
Conduct social listening to inform strategy.
Step in as overflow writing support, when select organic social media content calendars need additional thinking, and/or doing.
Support the President and/or Vice President on new business digital opportunities
Provide guidance and mentorship to the digital team.
Coach team of content writers and strategists to promote a cohesive execution of marketing across multiple digital channels/verticals, on behalf of a broad range of industries and client expectations.

Requirements:

3-5 years of experience in aforementioned areas described in key responsibilities.
2-3 references that can speak to your experience across organic, paid and other key digital channel strategies and execution.
Social media content writing example(s) and why behind the specific messaging (goals/ROI)
Advanced understanding of how users interact with digital media, as well as online and mobile user behavior.

Key Red Thinker Attributes and Skills To Succeed & Grow:

You have at least 2 years of hands-on experience writing content and managing a company/brand’s social media account(s) and have reported on said platform’s performance.
You are an ambitious self-starter. You show resourcefulness, initiative and an ability to multitask, prioritize, and problem solve. (We DO NOT micromanage.)
You can assess how to best support your fellow Red Thinkers and set them up for success in addition to customizing your service approach to the needs of specific clients.
You have a strong bias for action. We’re a hands-on team that focuses just as much on executing innovative strategies as we are rolling up our sleeves to get the work done.
You are intellectually curious, comfortable working independently, and a ruthless prioritizer. You ask thoughtful questions and approach challenges with a solutions-oriented attitude.
You have excellent communication and interpersonal skills with the ability to interact with different levels of management and different personalities. You are open and honest in all of your interactions.
You have excellent written and grammar skills with attention to detail.
You are able to execute and complete projects on a deadline.
You are comfortable presenting, as well as the ability to facilitate communication and share results; providing recommendations to stakeholders.
You have the proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
You’re comfortable working with ambiguity and evolving priorities in a fast-paced environment.
You have strong project management and organizational skills with hands-on experience coordinating across multiple projects to meet timelines.
You value diversity, team culture, and collaboration in a remote environment.

Meet Red Thinking

Red Thinking is a Brand Strategy, Design & Digital Marketing agency based in the D.C. Metro area. Since inception, our firm has been virtual for a number of reasons: 1) wider net of talent with no commute to a main office, 2) ability to work from your most creative space, not a cube where creativity and thinking can be sometimes limited or interrupted, 3) No meetings “about” meetings. Meetings are for collaboration, strategy, kick-offs, client interaction and internal pow-wows and 4) It’s quite doable AND allows more work/life balance!

Smart organizations hire us to help them stand out. Our ideas are purposefully big, bold and bright — and are often executed in unexpected ways. The result is head-turning design, digital, and strategy.

While we are fully remote, the person filling this role should be based in either Maryland, Northern Virginia or Washington, D.C. In-person meetings are back by popular demand, and we love it!

Are you ready to THINK RED? Email Hello@RedThinkingLLC.com with your resume and salary range/requirements to be considered. At the very least, a salary “range” is mandatory when submitting your resume.