Two elements drive strong and meaningful brand strategy – factual data and audience engagement. Amy Minemier brings a unique understanding of both to her role as a Red Thinking Account Executive. Drawing on her background as a market research specialist, social media advisor, focus group leader and interviewer, Amy is driven by her quest to uncover key statistical information and dovetail it with people’s perceptions and behaviors. With an M.A. in Strategic Communications, numerous academic honors and a National Communications Association Award, Amy’s credentials are as undeniable as her engaging personality.
Speaking of personality, Amy is in the top echelon there, too. As a little girl, she wanted to be a firefighting astronaut princess, but she’s flown even higher than that, and come to the rescue of many clients in her professional career. When presented with a problem or obstacle, Amy will simply say, “Oh, honey,” and get to work proving that with empirical knowledge and a steady hand, there’s no challenge that can’t be overcome.
What sound do you love?
When someone exhales after they’ve relaxed
What’s the #1 most played song on your iPod?
“Back in My Body” by Maggie Rogers
What’s your most used phrase?
“You are your best thing.” – Toni Morrison, Beloved
At 6 years old I wanted to be…
a firefighting astronaut princess…or Britney Spears
Person (living or dead) who inspires you:
Guilty TV pleasures:
The Magicians; if you haven’t watched it yet, you should.