Bogart Wealth partnered with Red Thinking to create a completely new brand from the ground up. It was important to Bogart Wealth that the new brand feel very high-end and instill trust in their clients. The two bar branding element symbolizes a partnership on the client’s financial path. The bars are always parallel and equal, to establish that Bogart Wealth has been and will be always there providing sound advice and partnership. The imagery is meant to show individuals enjoying activities that come from great financial planning; time to enjoy the benefits.