Claude Moore Charitable Foundation
At Red Thinking “giving back” – contributing to charities with our time, money and soul power – is a core tenet of who we are as a company. We love working with clients whose core directives are the same. It puts a new spin on the definition of “good business.” That’s why we have loved working with the Claude Moore Charitable Foundation. CMCF is based in the Washington, DC area’s Northern Virginia suburbs – our home turf. It was founded in 1987 by Dr. Claude Moore, a physician and Northern Virginia landowner who left most of his fortune in trust for the purpose of enhancing educational opportunities throughout Virginia and beyond. Dr. Moore left his estate to the Foundation to increase its ability to provide support and services to those in need.
Starting in August 2018, Red Thinking started working with CMCF to refresh the organization’s brand in general, and to actively incorporate their Claude Moore Scholars health education focus into their messaging. We undertook a complete redesign of the Foundation’s website, which very pointedly integrated the Claude Moore Scholars Program into the content. Easy user experience was a top priority, while paying special attention to maintaining, yet evolving, the total brand image. We created new printed materials that CMCF uses to garner support from high schools, community colleges, parents and students to build participation. Red Thinking also designed and produced memory point items like mousepads, notebooks, pens and promotional banners for display and distribution at high school and community college campuses.