Crystal City Lights

Crystal City Lights is a network of four apartment buildings that feature shared amenities and give residents access to the exclusive Crystal City Pass. Gates Hudson enlisted Red Thinking to create an exciting new brand for all four buildings that reached a broad demographic and while older from when it was built, exuded energy, sass and unique properties that offered the accessibility, neighborhood friendships, larger than normal floor plans and well…that concrete is sexy. Red Thinking designed Crystal City Lights logo, individual building logos, brochure with inserts, Crystal City Pass and a promotion video that has garnered an exceptional amount of clicks and traffic.