The Claude

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Investing in Virginia’s future healthcare employees.

The Claude Moore Charitable Foundation is based in the Washington, DC area’s Northern Virginia suburbs – our home turf. It was founded in 1987 by Dr. Claude Moore, a physician and Northern Virginia landowner who left most of his fortune in trust for the purpose of enhancing educational opportunities throughout Virginia and beyond.


Website Design and Development
Pocket Folder with Inserts
Logo for Claude Moore Scholars

Annual Report Design
Promotional Merchandise

Red Thinking worked with CMCF to refresh the organization’s brand in general and to actively incorporate their Claude Moore Scholars health education focus into their messaging. We undertook a complete redesign of the Foundation’s website, which very pointedly integrated the Claude Moore Scholars Program into the content. Easy user experience was a top priority, while paying special attention to maintaining, yet evolving, the total brand image. 

We created new printed materials that CMCF uses to garner support from high schools, community colleges, parents and students to build participation. Red Thinking also designed and produced memory point items like mousepads, notebooks, pens and promotional banners for display and distribution at high school and community college campuses.

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