The Shay DC
The Shay is one of D.C.’s most successful residential living spaces; located in the heart of Shaw. This creatively driven neighborhood and no risk, no reward client requested Red Thinking stretch our already known sock-knocking creativity and ideas – producing brochures, a pocket folder, promotional material and signage for the building’s opening. Red Thinking delivered and in less than one year The Shay was nearly 100% leased. Since the opening Red Thinking has managed The Shay’s social media, digital and print ads as well as e-blasts, events, pop-up campaigns and continued strategic thinking that has won us Best Apartment Marketing campaign by the Property Management Association and exceptional opportunities to discuss and present about the successes of The Shay as an example and building to watch.