Sam Self

Described by her colleagues as the Red Thinking linchpin, Sam is an operations-oriented leader with a sharp strategic mind, a sincere commitment to team success, and a proactive approach to problem-solving. Known for streamlining processes and enhancing team efficiencies, Shay recruited Sam to join Red Thinking after a shared history in the ad agency world. With 15+ years in marketing and retail, Sam’s career is defined by her ability to anticipate challenges and find inventive solutions; all while keeping collaboration at the core of her approach.

It’s rare to find someone who’s both a spreadsheet & Etsy Queen, but that’s Sam! Known for her operational savviness and efficiency in spreadsheets, Sam also channels her creativity into her hand-woven wall-hanging business on Etsy. The same visual flair and inventive problem-solving that define her professional work drive this creative passion. So, when you’re on a Zoom call with her, take a moment to check out her stunning creations in the background!