Create connections among different audiences and communities.
Become part of your customers journey by informing, engaging and
supporting them on the social media platforms that best serve your business.
- Should you have a presence on Instagram?
While the ways we communicate via social media are constantly evolving, the most important element behind it remains the same – to connect authentically and organically. Social media is a powerful, multi-faceted platform where the opportunities for marketing your business – and becoming an integral part of the community – are abundant, diverse and, done right, really effective.
- Is it worth it to invest in paid social ads? There’s no one-size-fits-all approach.
We will research, analyze and carefully devise a strategy that puts your business front and center among the people who are most likely to care. We outline this strategy in what we like to call a social media roadmap. This roadmap addresses all aspects of your social media strategy and also enables you to share standards and procedures with your team. It will outline overarching marketing objectives, clearly identify target audiences, identify the brand voice that will be used on the social media channels and help understand the competitive landscape. It will also include a strategic plan for social media content, from reputation management protocols and formalizing a public relations strategy to receiving and leveraging press coverage through marketing channels and identifying and evaluating paid advertising options.
Advertising on social media is a cost-effective way to convert leads and sales. It is also a nuanced and delicate tactic – what works for one brand may not be beneficial for another brand. We’ll help you understand the difference – and what is most effective for you.
Whether your business is in real estate, hospitality, finance, consumer products, food and beverage, health and wellness, or you’re a non-profit organization, our social media management services position your business positively and in front of the right people.
This term refers to utilizing social networks’ free tools (i.e. publishing tweets on Twitter) to build a social community and interact with it, sharing posts and responding to customer comments. Creating organic social media content has been increasingly difficult as it is now very much “pay to play.” However, when we get very clear about your business brand and goals, and understand your target audience, we can create high-quality content that is both engaging and designed to reach your goals – whether that may be increasing your audience, growing your brand or driving website traffic.
Our services include, but aren’t limited to…reputation management, engagement, graphic creation and social listening.