Digital marketing covers a lot of terrain. Essentially, it entails all the
marketing efforts that use an electronic device or the Internet. It’s such
a wide field to play on, so we need to do our homework.
- Website Design & Development
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Behavioral Marketing
- Video Content
- Landing Page Creation
- Email Marketing
- Monthly Reporting
- Digital Ad Design
We do our due diligence.
First, we collect data that is pertinent to your business. A LOT of data. Next, we dive deep to analyze and understand that data and how it matters to you. We’re up-to-date on all the latest digital trends, tools and algorithm updates and have a deep understanding of how all your channels impact one another. Combining this knowledge with our data insights, we strategize to create the most effective integrated digital campaign that puts your business in front of the right people on the right digital channels.
More than just good website design.
Integration is key. Our strategy and campaign recommendations won’t be one dimensional. Once we finalize your website design and development we won’t just launch your website onto an island. Our team of seasoned search engine marketers and PPC experts will recommend SEO and SEM strategies to increase your website’s visibility and performance, establish authority in your niche and improve brand awareness. Ultimately, our approach translates page views and clicks into profits for your bottom line. Quantity and quality. We’ll explore other digital opportunities like developing custom email marketing strategies that will push leads down your marketing funnel, or creating campaign specific landing pages to capture leads at a higher rate.
We don’t “set it and forget it”.
Perhaps the best part of digital marketing is that it is measurable. Even more, the results from a campaign can be analyzed in real time. A/B testing allows us to determine what will resonate with your target audience. Whether we want to look at audience or creative, we can run tests and then analyze the data to make educated decisions on future spend. At the end of each month, our digital marketing clients receive a custom, in-depth report that outlines the performance of all the digital campaigns we are running. We provide graphics and data that tell the story of what happened during the month. And most importantly, we include our analysis and recommendations for next steps.