Sam Self

Described by her colleagues as the Red Thinking linchpin, Sam is a strategic thinker, caring and sincere leader, and enthusiastic problem-solver. She’s someone you want on your team — which is why Shay recruited Sam to Red Thinking from their previous ad agency life. Sam’s background includes 15+ years in marketing and retail, and, at each stop, her work is driven by a talent for anticipating challenges, finding inventive solutions, and keeping relationships at the core of everything she does.

It’s not often someone who’s described as an excel-queen also happens to be an Etsy queen. But that’s Sam! The creative problem solving and enthusiasm for visuals she brings to her work also drives her (incredibly cool) hand-woven wall hanging business. If you find yourself on a Zoom call with her, keep an eye out for these stunning creations.