VP, Operations

Sam Self

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Described by her colleagues as the Red Thinking linchpin, Sam is a strategic thinker, caring and sincere leader, and enthusiastic problem-solver. She’s someone you want on your team — which is why Shay recruited Sam to Red Thinking from their previous ad agency life. Sam’s background includes 15+ years in marketing and retail, and, at each stop, her work is driven by a talent for anticipating challenges, finding inventive solutions, and keeping relationships at the core of everything she does.

It’s not often someone who’s described as an excel-queen also happens to be an Etsy queen. But that’s Sam! The creative problem solving and enthusiasm for visuals she brings to her work also drives her (incredibly cool) hand-woven wall hanging business. If you find yourself on a Zoom call with her, keep an eye out for these stunning creations.


Hot Seat

  • What Cheesy Song Do You Have Memorized?

    Space Jam (Quad City DJs)

  • How do you drink your coffee?

    Strong with a dash of half & half... and within 10 minutes of waking up in the morning!

  • What's your favorite restaurant?

    The Waterlot Inn in Bermuda. It’s all amazing, but the caesar salad is truly life-changing.

  • What are you grateful for?

    My family and friends that are like family. Plus a job that allows me to prioritize them.

  • What’s your Red Thinking highlight?

    I loved developing The Watermark Hotel, Wren, and Perch Putt brands. It was a project where I dove in headfirst and really lived in it. That client fully trusts our expertise and lets our creativity shine.



  • Parks & Recreation
  • Brooklyn 99
  • Friends
  • The Office
  • Happy Endings
  • Schitt's Creek

No problem is unsolvable - some just require crafty solutions!


Our Team.