VP of Client Services & Employee Experience

Sam Self

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It’s her previous experience in the ad agency world as a superior account exec that Shay and Sam’s friendship started; and never stopped. After an extensive career in marketing and retail roles, their professional stars re-aligned. Sam joined the Red Thinking family, and has never looked back. In her role as VP, Client Services & Employee Experience, her day to day centers around her favorite thing: building and growing relationships.

Sam loves all things crafty, always finding a new creative outlet and constantly doing something with her hands. Her appreciation for beautiful and effective visual presentation, married with her savvy business prowess, eventually led her down the road of entrepreneurship; she runs her own Etsy shop selling hand-woven wall hangings.

As a TV producer, Sam’s husband, Evan, does a stellar job documenting their family’s adventures and everyday lives. The level of documentation reached new heights when, in November 2022, they welcomed their daughter to the world. They’re fortunate Evan’s arms happen to be  just long enough for the perfect “SELF”-ie, capturing all of the fun they’re having as a family of three.

Get to know


  • What Cheesy Song Do You Have Memorized?

    Space Jam (Quad City DJs)

  • How do you drink your coffee?

    Strong with a dash of half & half... and within 10 minutes of waking up in the morning!

  • What Is Something You Hate, But You Wished You Loved?

    Seafood. It's a smell/texture thing. Constantly trying new kinds, and it's still a no for me.

  • What is your signature drink?

    Tequila, lemonade, and the juice of half a lime. Perfect for summer.

  • What’s your most used emoji?



TV Comedies

Meals While Traveling

  • Parks & Recreation
  • Brooklyn 99
  • Friends
  • The Office
  • Happy Endings
  • Schitt's Creek
  • Waterlot Inn, Bermuda
  • Bilaeti Taverne, Ios, Greece
  • Bibo, Madrid, Spain
  • The Girl and the Fig, Sonoma, CA
  • Poogan's Porch, Charleston, SC
  • Honorable Mention: Clyde's, DC-Metro

No problem is unsolvable - some just require crafty solutions!


Our Team.