President & Owner

Shay Onorio

Scroll down

Fiercely entrepreneurial, always curious, and connected to everyone and anyone, Shay’s built a respected and bold reputation in the industry over two decades. She’s a vibrant personality who keeps a network of talented people in her orbit. Red Thinking has been built on her belief that agency life could be better, and she’s cultivated an on-the-move culture informed and led by her own passion and drive.

Shay draws her inspiration not from celebrities, historical icons, or renowned public figures, but from the close bonds within her inner circle; her husband, Gary, daughter, Georgia, and a tight-knit group of devoted friends who consistently channel their energies into fostering positivity in their families, careers, and within themselves. When the Onorios aren’t enjoying brunch at their beloved neighborhood spot, Clyde’s (complete with a lively game of UNO!), they love discovering cool beach towns up and down the East Coast, soaking up each one’s unique vibe. They’re also passionate about exploring places that require a passport stamp and collecting memories from every new destination. It’s safe to say these three know how to have a great time.

The

Hot Seat

  • What Cheesy Song Do You Have Memorized?

    "How Will I Know" by Whitney Houston

  • What is something you hate, but wish you loved?

    Cilantro! It’s the devil disguised in delicious Mexican food.

  • How do you drink your coffee?

    After many (many! many!) years, I broke up with Diet Coke in 2024, a big moment for me! Now, my coffee game is pure “Starbies”: a blonde roast vanilla latte (1 pump vanilla, 2% milk). Does it taste like Diet Coke? Nope.

  • Do you have a signature dance move?

    I do a little snap, definitely point at something or someone, and sometimes add a spin. It's terrifying.

  • What are you grateful for?

    Dr. Maya Angelou once said, “When people show you who they are, believe them the first time.” This is one of the hardest life lessons that I’ve ever tried to follow, but I’m grateful I learned to pay attention.

Favorite

Meals.

  • I’ve never met a potato or a french fry I didn’t like. What can I say? I’m Irish; we have a thing for potatoes!
  • Pretty much any salad with blackened salmon—just no arugula, please.
  • Find me a solid Tuna Melt in a Jersey diner, and I’m happy. On Rye, with swiss. Open-faced.
  • Eggplant prepared just about any way, but my eggplant parm? That’ll knock your socks off!
  • I’m a grazer, basically the poster child for charcuterie boards.

For me, common sense prevails and street smarts are my book smarts.

WE ARE RED THINKING.

Our Team.