President and Owner

Shay Onorio

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I’m quick to say my personal inspirations for my family and my business acumen does not come from celebrities, historical figures or well known public figures. Collectively, it all comes from my husband Gary, daughter Georgia and my very close circle of friends who devote their energy toward making a positive impact on their families, careers and towards each other.

My husband, wildly observant, is my walking, talking Cliff Notes for just about any subject, from history to current events. He can recall exact memories and moments faster than anyone I know. He fills in my blanks and together, we have a mini CEO on our hands. Georgia, our 9 year old, is a walking, talking encyclopedia on all things animals and engineering. She’s mastering the art of negotiation (with commendable empathy), and as proud as I am of Red Thinking’s continued successes, she is my biggest win.

Often asked WHO we are as a company, not just what we do, I continue to lean into what our Red Thinkers share when we discuss it (rather regularly), and, I take great consideration in what our clients share from their experiences working with us. It allows me to be more pragmatic in our ongoing goals, and ensure our values are intact. Combined opinions leave me confident telling folks that Red Thinking is a multi-faceted creative agency who has honed in on what we love most, and do best: Thoughtful branding, design, digital, & thinking. We listen, push boundaries, and collaborate. From that, we provide award-winning creative, data driven and strategic digital prowess, and content that resonates. On top of that, we’re a bunch of likable and fun folks. Ahem, subject matter experts.

Get to know


  • What Cheesy Song Do You Have Memorized?

    "How Will I Know" by Whitney Houston

  • What’s The Weirdest Tradition Your Family Has?

    Half & Quarter Birthday Parties. I created this when Georgia was younger and it won’t go away...

  • Do you have a signature dance move?

    I do a little snap, definitely point at something or someone, and sometimes add a spin. It's terrifying.

  • How do you drink your coffee?

    On a continued journey to order a fancy (with all the bells and whistles) iced coffee correctly. In the meantime, My Diet Coke Big Gulp is "how I drink my coffee."

  • What’s your most used emoji?

    I'm a champion at finding the most appropriate (or inappropriate) one faster than most.



TV Shows.

  • Eggplant Parmesan - but I only like my recipe
  • Blackened Salmon over just about any salad
  • Tuna Melt - on Rye with Swiss cheese
  • Homemade Meatballs & fresh pasta
  • Avgolemono soup (Greek Lemon Chicken)
  • Is Diet Coke a meal? Yes. Yes it is.
  • Schitts Creek
  • The Wire
  • Ozark
  • Friends
  • Billions
  • Big Little Lies
  • Mad Men

For me, common sense prevails and street smarts are my book smarts.


Our Team.