Choosing the correct branding and/or digital agency can feel both exciting and daunting. It’s your chance to explore new possibilities for your brand, ask for recommendations, and learn more about the creative and strategic minds behind the campaigns or projects you admire. Every step you take in this process matters, so pay attention!

If you’ve previously managed your efforts in-house or worked with an agency, your approach to selecting a new partner might look different; and that’s perfectly okay! The key is alignment: your goals and values need to match. Much like a blind date, sometimes you just know when it clicks. But remember, this decision isn’t only about looking impressive on paper; it’s about finding an agency that shares your excitement and is committed to fostering a lasting relationship.

Whether you’re looking for a digital marketing agency to strategically map out your online media plan and budget or a brand strategy and design agency to develop a custom website for your luxury brand, the right match makes all the difference. If you need a brand strategy and design agency to develop a custom website for your multi-family project, working with the right partner is key. And when launching a new business, where brand storytelling and social media management by a true subject matter expert is imperative, selecting the right partner is crucial. Choose wisely, my friends!

REFINING YOUR SELECTION

When choosing an agency, trust your instincts; like any important decision, the relationship should feel right. Once you’ve shortlisted three to five agencies, send a Request for Proposal (RFP process) or just start with a “hello!” email. You’ll get our attention. Promise. This is a quick way to ask key questions, gauge mutual interest, check off your minimum requirements, and assess responsiveness.

Shay Pro Tip: I recommend a tailored approach that reflects your specific needs and challenges. Skip the generic RFP. Think about what you truly need and make sure your request reflects that. If you’re unsure what to include, be transparent and ask for our advice on the next steps, maybe even a phased approach. We’ll bring ideas to the table, but our goal is always to support and enhance your vision, not stray from it. This process will give you a sense of how we (or they) think. Remember, we’re only as effective as the information we receive when crafting a scope and focusing our approach.

Agencies should respond within two to three weeks, helping you narrow it down to two or three top contenders. And here’s the thing: I’m encouraged when I know a potential partner is talking to other agencies! That’s how it should be. 

When you find the right agency, it just clicks; you’ll know, and so will we. Red Thinking has a clear vision, uncompromising standards, and a purpose that drives everything we do. It’s not just about fitting in; it’s about creating something extraordinary together.

P.S. Always let the agencies know whether you’ve chosen to move forward with them. Clear communication is a good practice, and we all appreciate it.

RELATIONSHIPS MATTER MOST

Choosing the right agency isn’t just about impressive campaigns or metrics on a report; it’s about the relationship. The connection you form with an agency is the foundation for trust, creativity, and results. At Red Thinking, we know that every great partnership starts with shared excitement and mutual respect. When we submit a proposal, we don’t just answer questions; we ask them because understanding your goals is as important as delivering on them.

We don’t just check boxes. At Red Thinking, we’re organized, detail-oriented, punctual, and empathetic, but we’re also collaborators. We ensure clients feel heard and understood while actively contributing to strategy, creative decisions, and data-driven campaigns. Real human-to-human connections build trust, and trust drives long-term success. You’ll work closely with our designers to unlock creativity and with our digital strategists and analysts to optimize budgets and refine campaigns. This seamless collaboration leads to continuous growth and shared victories.

But here’s the catch: It has to work for both sides. We’re your team if you’re seeking bold strategy, kind-hearted people, and partners who genuinely care about your brand’s success. But if you’re looking for someone to take orders, that’s not us.

QUESTIONS TO ASK WHEN SELECTING AN AGENCY

Before speaking with a branding and/or digital agency, it’s essential to clearly understand your brand, its goals, and its audience. Here are great things to discuss and consider before providing an RFP or a request for conversation. 

  • What does your brand stand for, and where do you see it going?
  • Why should someone care about your brand or product?
  • What sets you apart from competitors? & who are they?
  • What strategies or tactics have you implemented that are working or not?
  • Why should customers choose you over others?
  • Are you focused on awareness, lead generation, sales, or customer loyalty? What specific outcomes do you want to achieve from this strategic partnership?
  • How do you currently measure success?
  • What is your budget for marketing and advertising? 

We understand that sometimes this isn’t clear, and that’s completely fine. Just let us know that! But also, share what excites you and what doesn’t. Guessing on our end will only lead to disappointment on yours, and that’s the last thing we want. It’s just not our style.

  • Are there any specific launch dates, events, or deadlines?
  • What has or hasn’t worked in previous marketing efforts? Share insights from past campaigns or experiences to help the agency understand what to avoid and focus on.

YOUR SHORTLIST AND NEXT STEPS

Create a simple comparison list (don’t overcomplicate it, just enough to identify your top three). Then, schedule calls or in-person meetings to see how they approach things. Pay attention to:

  • Was the initial conversation engaging? Did you feel a connection?
  • Did they ask thoughtful questions that reflect their understanding of your needs?
  • Are their core skills aligned with your objectives?
  • Did their showcase of work or existing client relationships resonate with you?

The goal is to speak with them and observe enough to know: “This is a team that makes me feel heard and is ready to deliver.” Every agency partnership can grow into a long-term collaboration if the connection is right. By prioritizing relationships and investing in meaningful partnerships, you won’t just find an agency; you’ll find a team as passionate about your success as you are. Or I certainly hope so!

By defining your brand’s needs, asking the right questions, and nurturing a relationship built on clear communication, you’ll set the foundation for a partnership that drives lasting impact. Remember, this is an exciting to-do, and when the right fit clicks, the results can be truly transformative.