At Red Thinking, our Account Managers are crucial to client interactions and campaign execution. They are organized, detail-oriented, and deeply involved in digital strategy and creative processes. Collaborating with data analysts and digital specialists, they manage campaigns, bridge the gap between clients and internal teams, and ensure effective communication. Beyond project management, they make data-driven decisions, track trends, and develop personalized client strategies. By staying current with marketing trends and understanding each client’s unique needs, our Account Managers foster trust-based relationships and deliver impactful marketing solutions. This holistic approach sets Red Thinking apart.
Account Managers have to be many things. Organized. Detail-oriented. Punctual. Social. Empathetic. At Red Thinking, to remain unique to our clients, our account managers have an opportunity to offer both their incredible expertise in making sure clients feel listened to, and weighing in on marketing campaign strategy, creative, data, and results. They collaborate closely with data analysts and digital specialists to manage campaigns effectively, presenting ongoing updates and insights to ensure continuous improvement and success.
While the creative team tackles the visual side of marketing — the graphics, the words, the placement — it’s the account managers who are both in front of the curtain, interfacing with clients and building relationships, and behind the scenes, pulling the strings. They work in collaboration with our digital strategists to determine where to shift spend to reach the right target audience or test copy to understand why one campaign is converting while another is not. They collaborate closely with data analysts continuously monitoring results, analyzing numbers, moving projects from point A to point B, and fostering the human-to-human relationships that drive clients to continue working with our agency.
Accounts Managers have their hands in everything, understanding what it takes to both deliver successful client interactions and measurable results. It’s this combination of art and science that makes them one of the most valuable members of the team, and it’s why we invest in making sure our account managers have the opportunity to stay on top of new marketing trends and sharpen their skills on everything from SEO content strategy to email marketing services to digital marketing analytics.
Why Account Managers Should Brush Up On Their Marketing Skills
It’s easy to spot when an account manager is merely moving a project from one point to the next. At Red Thinking, we believe in building relationships based on trust and confidence by carefully managing our clients’ budgets and becoming an integral part of their planning process. Our account managers go beyond simple project management, engaging deeply with clients to ensure their goals are met and their vision is realized. Our clients often mention that they notice a difference in our approach. For us, understanding digital marketing agency services isn’t optional—it’s essential. This is someone our clients can talk to and bounce ideas off of, and that deeper relationship comes from their ability to shift from project manager to marketing mode and offer another level of expertise.
Here’s why those marketing skills are so critical for account managers looking to expand the definition of account management services and provide even more value to clients.
More Meaningful Communication and Trust with Clients
When a client trusts an account manager, the relationship reaches a deeper level. They can speak the same language, and the client knows that the account manager understands and internalizes their needs. Our account managers are thinkers, not just doers, and can effectively represent our clients within our agency. They wear many hats, but it’s their intrinsic qualities as individuals that make them excel in their roles.
Data-Driven Decision Making
We believe account managers should live in the numbers. They’re always looking at analytics and insights, trying to see where we can optimize for better results. This is where they’re a critical partner, always looking to maximize the client’s spend and get the most out of the hard work the creative team has put into every campaign.
Tracking and Leveraging Trends
There’s always a new algorithm, a new lifestyle trend, or a new theory on generational marketing differences. The learning in the marketing world is endless, and our account managers are hungry for staying on top of the latest trends and tools in the industry. They’re proactive and forward-thinking. That’s the partner you want both as an agency colleague and a client.
360-Degree Campaign Management
Marketing is a multi-pronged approach, with everything from SEO marketing strategy to email marketing campaign strategy to digital marketing content playing a role in the larger brand campaign. With an account manager that has a thorough understanding of each of these, they can develop a comprehensive, integrated campaign.
Personalized Client Strategies
The account managers spend more time with the clients than anyone else. They understand every nuance and personality quirk that makes a client unique, and that’s why they’re in the right position to tailor marketing strategies to that client. They can use their intel to customize a strategy to better meet a client’s goals, and they can go to the digital or creative team with that information at the ready.
Ability to Adapt and Pivot
Trends change. News shifts. A new viral audio comes out. There’s always something to keep up with and a reason to change course. Because our account managers have a foundation of marketing knowledge, they can make quick decisions and adapt to changes. They can pivot and navigate a crisis with expertise. And it’s why our clients fully trust their judgment on everything from rethinking an email marketing campaign to jumping on a Reels trend.
Work With a One-of-a-Kind Marketing Team
When you work with Red Thinking, you’re tapping into a team where every person you interact with has excitement for staying on top of trends across the industries we are in (and with), and an eagerness to leverage cutting-edge strategies with every campaign.
Whether it’s the account manager you interact with every day or the art director infusing their out-of-the-box thinking into your brand identity, you can trust that the level of marketing expertise is consistent across the team. Want to learn more about working with us? Contact us today to chat about how we can infuse fresh digital marketing strategies into your brand.
