Pike & Rose

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Work & Play. Pike & Rose has the best of both worlds: Intelligently-designed office space intermingled with shopping, dining and nightlife. We created a brand that encompassed it all.

Federal Realty partnered with Red Thinking based on the two companies’ shared commitment to holistic, integrated approaches to every project. Particularly with a new community as multifaceted as Pike & Rose, strategy and style had to be built on the paramount respect for stakeholders’ interests and the day-to-day motivations of prospective residents, tenants, leaseholders, visitors — and the observations of the general public. 


Website Design and Development
Property Signage
Event Branding and Collateral
Organic and Paid Social Media

Email Marketing
Promotional Merchandise
Custom Property Map
Influencer Campaigns

To show how the Pike & Rose lifestyle is constantly unfolding, Red Thinking continually develops new versions of the iconic ampersand in the Pike & Rose name to represent different events and seasons. The “&” has taken on a life of its own, in stylizations that are ever more eclectic and fun.

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