Is AI in your business plan for 2024? No longer the stuff of sci fi movies, savvy marketing teams are quickly adapting their workflows to leverage AI and stay one step ahead of the rapid changes in the business landscape. From using AI-powered data to AI transcription services to leveraging chatbots and predictive analytics, the options are growing by the day.
But one of our favorite ways to use AI at Red Thinking is through ChatGPT. It’s the household name of AI tools at this point, but most people don’t realize that it’s more than a clever way to create cocktail names based on your friends’ personalities (yes, we’ve tried this!) or try to gain a 101 understanding on a new-to-you topic. It’s truly a transformative resource that’s reshaping the way we communicate, strategize, collaborate, and work more efficiently as a team.
When used intentionally, ChatGPT can help you optimize your strategy, streamline your processes, and power higher quality, faster work. There is a learning curve — as there is with any tool that delivers real value. But this is AI that will change your business.
Here’s how we’re using ChatGPT in 2024 at Red Thinking, and how we plan to navigate the evolving (and exciting!) technological terrain that’s waiting ahead.
What You Need to Know About ChatGPT
First things first, ChatGPT is a tool. It is not a replacement for knowledge or expertise, and it is not a human. It can’t offer the critical thinking or perspective that a trained marketer can. But it is an incredibly beneficial way to help speed up your efficiency and generate ideas that can be turned into creative campaigns.
Perhaps shockingly, ChatGPT was only launched in November 2022 (feels like forever, right?). This generative AI chatbot was created by OpenAI, and it uses the information that is given, as well as information it collects from the internet, to answer user queries. It’s similar to a search engine, except that it can answer long form questions and can mimic style, tone, and format, providing everything from a simple outline for a blog post to a poem written in the style of Shakespeare.But the trick to using ChatGPT successfully is to provide it with the right prompts and information to get the output you need. The better the information you input, the better the output. Anything coming out of ChatGPT will need tweaking and finessing, how much depends on how refined your initial query is. For example, let’s say you want ChatGPT to write an abstract for a webinar you’re hosting on consumer trends in Q1. If you say just that, “write an abstract for a webinar on Q1 consumer trends,” you’re going to get a vague answer. But, if you flesh that out with the type of consumer trends — retail, athleisure, women’s wear, specifically referring to high-end brands targeting Gen Z shoppers, as well as social media advertising trends — you’re going to get a much more detailed and usable response. Plus, that initial response can be leveled up with additional prompts that add your own perspective and expertise. This creates the most accurate, unique, and beneficial output, and that’s something that can level up your business in 2024.
20 Ways Your Business Strategy Can Benefit From ChatGPT in 2024
Leveraging ChatGPT in your business strategy isn’t confined to writing outlines or coming up with ideas for blog posts. When used by someone who is knowledgeable on its capabilities, it can help across business use cases. Here are a few of the ways you can implement ChatGPT this year.
Elevate What You’re Already Doing
You’re already putting in the work, but ChatGPT can make it easier.
Stuck on a project? Need ideas for your editorial calendar? Hitting writer’s block on a blog post? Go straight to ChatGPT as your brainstorming buddy. If you give it a targeted prompt, it can help generate ideas that can get your wheels turning — or at least put those first difficult words on paper.
Editing and Proofreading
Want another set of eyes on your work? Drop your content into ChatGPT to check for grammatical errors, readability, and tone. You can even ask it to rewrite in the style of a different generation, a specific target persona, or a more academic or casual tone.
Market Research and Insights
Because ChatGPT mines the internet for information, it can identify emerging trends that are generating buzz. Whether you’re in tech, hospitality, financial services, or any other industry under the sun, ChatGPT can provide you with insights on trends and how you can implement strategies to capitalize on them. However, it’s important to remember that ChatGPT isn’t foolproof. Always fact check information that ChatGPT provides — the human should always have the last word!
Automating Admin Tasks
Your team’s time is better spent on creative work, brainstorming, or collaboration than data entry or generating standard reports. Automate these simple tasks within ChatGPT and give yourself time back to do that work that moves the needle. And, the best part? For those of us who need a bit more encouragement delegating, you’ll never feel bad about asking ChatGPT to pitch in.
While you need to have a deep understanding of who your target audience is when you input the request, ChatGPT can be used to generate the questions you need to ask to identify those qualified leads. Then, ChatGPT can help you create the content to help funnel those leads, including personalized emails, outreach from business development representatives, and content like white papers or blog posts.
If you’re a global company, you know the challenges of communicating across countries and continents. ChatGPT can effectively translate from one language to the next. Has anyone ever left a comment on your social media in a different language? Time to fire up ChatGPT to translate it, then respond in a thoughtful way in their own language. This helps break down those global language barriers and deepen relationships in your online communities.
Have social data at the ready, but don’t have the time to dig through for useful insights? Use ChatGPT to help you analyze your social media engagement, give you ideas for your next viral reel, and help with strategies for increasing engagement.
Streamline Your Business Operations
Look to ChatGPT for quick execution on tasks that often end up on the back burner.
Efficient Customer Support
Updating your automated customer support messages regularly is a task that seems to come up again just as soon as you’ve finished it. Use ChatGPT to write instant, accurate messages.
Consistent Brand Messaging
Copy by committee can lead to inconsistent voice and tone across messaging. Luckily, ChatGPT can learn your style guide and rewrite communications to sound on brand.
Personalized Content Creation
Want to take a more targeted approach to your marketing outreach? Use ChatGPT to personalize your marketing materials and emails for your most high value segments. It could turn one email into a segmented campaign for acquisition, retention, and expansion.
Extend ChatGPT across website chat, email, and social media for a cohesive customer experience that solidifies brand recognition and increases loyalty.
Feedback Loop for Improvement
ChatGPT is constantly learning and improving its ability to deliver the answers you’re looking for. Establish a feedback loop to refine ChatGPT based on real-world interactions.
Prioritize Data Security
When you’re bringing customer data into ChatGPT for analysis, you want to make sure it’s safe. Use ChatGPT to implement encryption and robust authentication measures to ensure data security.
ChatGPT’s ability to help you plan doesn’t stop with brainstorming or writing outlines. You have to consider planning for all the growth that’s going to happen with your new ChatGPT-backed strategies. And you can use ChatGPT to plan for scalability to accommodate growing demands.
Helping Your Business Overcome Challenges
You know what they say, more success, more problems. But ChatGPT can help you navigate growing pains and challenges.
Analyze user feedback on automated response testing using ChatGPT’s analytics abilities. This can help you learn more about the user experience and prioritize a natural conversational flow.
Manage Customer Expectations
Customers are often resistant to interacting with AI. They don’t want a bot, they want a person. But you can use ChatGPT to help craft messaging that proactively communicates the benefits of leveraging AI initial customer service interactions and addresses the concerns of customers.
Use ChatGPT for industry-specific jargon and to ensure consistent performance. Learn from successful industry use cases, collaborate with experts, and leverage resources for technical refinement.
User Experience Concerns
If you’re noticing a shift in user experience, you can use ChatGPT to brainstorm positive actions you can take to improve it. That could be improving response times or creating personalized interactions that help alleviate customer apprehension about AI.
Integration Across Channels
Develop a comprehensive plan for seamless integration across various channels using ChatGPT’s generative AI. Then use ChatGPT to analyze the data on performance to determine where adjustments can be made or where platform-specific targeting may be necessary.
ChatGPT can also evangelize its own work. Use ChatGPT to create materials that will educate stakeholders about ChatGPT benefits, and show them how it can continue to deliver value across business use cases.
Continuing to Use ChatGPT in 2024 and Beyond
As the year goes on, ChatGPT, and other similar AI resources like Google’s Gemini, are going to become even more integrated into workflows, and your understanding of how to leverage it will continue to evolve as new capabilities are announced. Knowing how to thoughtfully and ethically leverage AI resources is going to be the game changer for those who are looking to support a more agile team that can anticipate trends, adapt quickly to current customer expectations, and personalize segmentation more effectively.
But what will separate the AI-enabled vs. the AI-reliant is the ability to know how to use ChatGPT as a two-way street. Those who view ChatGPT as a knowledge-based tool to increase efficiency, smooth out roadblocks, and put more power behind automated campaigns will see the full optimization of AI. Meanwhile, those who try to copy and paste directly from ChatGPT will see their content penalized for being too obviously AI-generated and possibly face other implications, such as plagiarism or even IP infringement.
It’s our job at Red Thinking to stay on the forefront of AI developments and understand how to maximize ChatGPT’s capabilities. When we’re more efficient, you’re more efficient. And we’re ready to jump into leveling up your branding, design, and digital marketing in 2024.
Want to learn more and geek out about AI’s power? We’re game! Contact us and let’s chat (and we promise we’ll run you through ChatGPT for cocktail name generation, too!).