Blushington

When the world changed, we helped this brand change with it.

Blushington is a premier makeup, beauty, dry hairstyling, skincare service and retail destination with locations in Dallas, Los Angeles and New York City, and now online through Virtual Beauty Classes & Pretty Parties, and a new e-commerce shop. 

Initially we partnered with Blushington to evolve their brand’s visual identity and create a new website. When their brick and mortar stores closed due to COVID, we pivoted our strategy to feature a more robust range of virtual offerings to promote and streamline their e-commerce business.

The goal was to modernize the brand, while retaining its iconic coral color and sophistication. We started with vision boards to present expanded color palettes, new imagery styles, fonts, and more. This culminated in a new visual identity for the brand, outlined in a comprehensive brand standards document.

We worked with Blushington to transition to Shopify as their e-commerce platform and designed a new website, following the new brand standards, that was built around online shopping, virtual classes, and the virtual academy. This included rewriting all web copy to give a new voice and tone to the brand and align with our SEO strategy.

The combination of a new e-commerce platform and new website allowed Blushington to quickly adapt from brick and mortar sales being their primary revenue driver to a new way of business in a virtual world.

“Overnight, due to the COVID pandemic, we had to pivot our brick and mortar beauty services business to a digital platform to survive. We could not have asked for a better or more supportive partner than Red Thinking. On behalf of the entire Blushington team we would like to thank Shay & Melanie for taking our kernel of an idea and for making it all happen! It has been an absolute pleasure working with you. We are grateful for your partnership.”

Natasha Cornstein, CEO, Blushington