MCGRUFF THE CRIME DOG
He’s the crime-fighting canine who has been the face of the National Crime Prevention Council (NCPC) since 1979. Throughout the generations, he’s taught children and adults about the importance of everything from locking doors to looking out for cyber-bullying and identifying counterfeit products. The NCPC educates people on how they can identify suspicious behavior and protect themselves from potential crime.
Balancing the interests of both teenagers and parents is no small task. From meticulously crafting logos to curating Instagram captions, every facet of this brand necessitates a thorough grasp of the target demographic. Through meticulous audience delineation and strategic targeting, the collaborative efforts of Red Thinking and NCPC bore fruit as the McGruff fan base accrued 2.5K followers across various platforms within the initial three-month post-launch period. This refined approach also translated into engagement rates that now surpass both industry and platform-specific benchmarks.
Art Direction
Digital Design
Website Design & Development
Digital Marketing
Search Engine Optimization
Social Media Strategy & Implementation
Paid Digital Strategy & Implementation
The Red Thinkers always come with fresh, fun, and innovative ideas. Red Thinking is a genuine co-labrador and paw-tner in crime prevention. Any dog would be lucky to have them on their team.
Other work.
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