Located 11 stories up at Capital One Center, Perch Putt, an 18-hole mini golf course, needed a nostalgic, fun-for-everyone brand that reflected its unique offering. Far beyond an ordinary putt-putt experience, Perch Putt is a place to gather. Swing, sip, and socialize where the sky’s the limit.
From a food truck in a retro Greyhound bus (lifted off the busy roads below by massive cranes) to elevated drinks that offer a high-end vibe in a chill, entertaining environment, Perch Putt offers a dynamic experience suited for private events, both leisure and business travelers and locals who know the Tysons area well. Red Thinking developed a brand vision and narrative for Perch Putt, crafting a uniquely quirky, yet approachable and familiar identity. Our strokes extended to captivating signage, vibrant branded collateral, and playful experiential activations.
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