Lost Boy

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Lost Boys, Peter Pan, the explorer spirit and some epic design work came together to create Lost Boy Cider.  

In a twist on the craft brewery and distillery trend that’s captivated America for the past 15 or 20 years, Lost Boy Cider is a craft hard cider distillery. Lost Boy’s founder came to Red Thinking for branding and design work, and we were thrilled to help this unique new business get off the ground.


Promotional Merchandise
Library of Custom Brand Graphics
Full Suite of Can Designs
Bottle Label Design

The logo we created for Lost Boy Cider calls to mind a youthful explorer, perfectly fitting the owner’s own personality and his decision to embark on the adventure of launching a Virginia cidery.

“From day one, Red Thinking took a ground up approach balancing our needs, recognizing risks and leveraging an incredible amount of creativity in developing what would become our public brand. Communicating throughout the entire process (nearly 1 year) we spent many hours with our account manager Melanie and creative designer Juan revising original concepts and refining what would become a new brand that we could not be happier with.”

Tristan Wright, Founder, Lost Boy Cider

We developed graphic designs for their first line of cans, and we continue to develop designs for new packaging for the company. Red Thinking also created a library of graphic elements that Lost Boy’s staff can cost-effectively use on their own when they want to produce merchandise and “swag.”

“It was clear Tristan was passionate about this project from the get-go, so we wanted to create a brand that matched his spirit.”

Juan Plaza, Red Thinking’s VP of Design

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