Drew Strikes Back
Sharing of ourselves – time, talent, and resources – is the right thing to do, and it feels good. Our commitment to Drew Strikes Back – the Leukemia & Lymphoma Society’s (LLS) Visionaries of the Year campaign to strike out child cancer – came organically.
Our goal was to establish a brand as strong and resilient as 10-year-old, baseball-loving Drew, diagnosed with cancer in 2018 and now in remission. Inspired by an oncologist’s prediction of a cancer cure in our lifetime, Stephanie Snapkoski, Drew’s mom, made it her goal to fundraise half of a million dollars through a 10-week philanthropic competition and strategic campaign. (Spoiler alert: she won!) We created the team logo and all branded creative along with providing a robust social media strategy and strategic event support.
Social Media Strategy & Implementation
Paid Digital Strategy & Implementation
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