Coda at Bryant Street
Originally inspired by the music of H Street in DC, the word Coda is defined as a music passage that brings a piece (or a movement) to an end. It may be as simple as a few measures, or as complex as an entire section. Further evolving the Coda brand beyond H Street, Coda at Bryant Street presents sophisticated apartments as a personal haven to reset, perhaps putting a pin (or, an end) to the individual’s day in and around the District, and now, finally HOME. At Coda.
The Bryant Street location gave us an opportunity to use our storytelling to entice potential residents to be part of something different. Through laying the brand foundation, crafting collateral, designing for the web, strategizing for social, and implementing digital efforts for lease-ups, Red Thinking established a distinct narrative to mirror the diverse residents of NE DC through a cool, imaginative brand.
Brand Vision
Brand Narrative
Brand Identity
Art Direction
Print Design
Experiential Design
Digital Design
Website Design & Development
Digital Marketing
Social Media Strategy & Implementation
Media & Influencer Strategy
Other work.
Let's Get Started!