Middleburg, Virginia
The horse is iconic to Middleburg. Between horseback riding & the races, fox hunts, and the annual Christmas Parade, the identity of the town is inseparable from its horse-country roots.
Middleburg offers an immediate connection. Nurturing said connection, in the town’s brand voice and identity, is of the utmost importance. The ongoing evolution, by way of its digital messaging, overall social media cadence, themes, and unique brand propositions, requires a delicate balance of honoring its history and looking to the future.
Brand Narrative
Brand Identity
Art Direction
Print Design
Digital Marketing
Social Media Strategy & Implementation
Paid Digital Strategy & Implementation
The horse is iconic to Middleburg. Between horseback riding, fox hunts, and the annual Christmas Parade, the identity of the town is inseparable from its horse country roots.
Other work.
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